by Aiken PR
The Giant’s Causeway has been announced as the winner of Best UK Heritage Attraction in the prestigious 2017 British Travel Awards for the third year in a row. The announcement was made on 29 November at a Winter Wonderland themed Gala Awards ceremony, held in London and attended by more than a thousand travel industry professionals, including representatives from all leisure travel genres and companies.
The Giant’s Causeway which is Northern Ireland’s only UNESCO World Heritage site, welcomed more than 944,000 visitors last year offering a first–class visitor experience to tourists from across the world.
Max Bryant, North Coast General Manager said: ‘We are absolutely delighted to win this award for the third time and it is a real testament to the team that we have on the North Coast working to promote the Giant’s Causeway to not only international visitors but within the local community.
“It has been another busy year at the Causeway having hosted several events for the local community as well as celebrating the 5th anniversary of our award–winning Visitor Centre. This award is a great achievement and I would like to thank all those who took the time to vote and what a way to end the year on a high!”
British Travel Awards’ chief executive Lorraine Barnes Burton said: “The Giant’s Causeway is to be congratulated on winning Best UK Heritage Attraction for the third year in a row. The British Travel Awards is the largest consumer voted awards programme in the world and this year 722,473 votes were cast by the travelling public to determine the winners and to win is truly an accolade and a badge of excellence. We occasionally get emails and calls from consumers who have not been happy with their holiday experience, and of course no–one can please all the people all of the time – BUT, the BTAs reflect the views of happy customers – and our standard is – “if you didn’t like it – don’t vote for it”. The results speak volumes.
The British Travel Awards is a proudly independent organisation, verified by leading global business practitioners – Deloitte. The BTAs are the only travel industry accolade voted for exclusively by the consumer and the Awards serve to recognise all that is great about travel, as experienced by the travelling consumer.