Aiken PR

The Briefing

Electric Ireland Super Schools Football Festival

by Aiken PR


Electric IrelandOver 1400 girls from schools across Northern Ireland took part in the Electric Ireland Super Schools Football Festival in Mallusk on Wednesday 13th June. With a 33% increase in girls’ youth football in the last year this was the biggest female football participation event in NI. The initiative has been an annual event for the past four years where young aspiring female footballers compete in a 7 aside competition.

Partnering with the Irish FA, Electric Ireland – sponsor of women’s football in NI – has already helped to boost the women’s game through its campaign, Game Changers. The energy provider’s aim is to celebrate female football talent, help increase participation and shine a light on the 10,000 plus Game Changers who play football each week in Northern Ireland. 

Clare McAllister, Head of Sales and Marketing, Electric Ireland, commented: “The #GameChangers campaign is having a fantastic impact on local female football and those involved in the game at all levels are really excited by this tangible support for the sport they love so much. Through the #GameChangers campaign, Electric Ireland aim to inspire the next generation of female footballers and support the ambitious outreach to get more women playing football.”