Aiken PR

The Briefing

MCDONALD’S BRINGS BIG MAC BACON TO THE UK FOR THE FIRST TIME BUT THE QUESTION IS; IS A BIG MAC WITH BACON STILL A BIG MAC™?

by Aiken PR

28/01/2019

 The Grand Big Macand Mac Jr. are BACK and the whole Big Mac® family is now available with bacon

1

There are many questions that baffle and perplex us; is it still an empty room if there’s someone it? Is it still priceless if it was free? AND now is a Big Mac® with bacon, still a Big Mac®?

 

This is the first time the iconic Big Mac® has been changed in the UK since the burger’s creation in 1968 and opinion is divided on the addition. Big Mac® purists are questioning if the burger should even be classed as a Big Mac® at all, whilst others are welcoming the new addition in to the Big Mac® family with open arms. Join the debate and have your say: #NotABigMac or #StillABigMac.

 

As if that wasn’t big enough news, the Grand Big Macand Mac Jr. are back by popular demand, and it’s the first time the burgers have returned following their initial sell–out launch in January 2018. And yes bacon fans, you can get the variants with bacon too.

 

The Big Mac Bacon, Grand Big Mac Bacon and Mac Jr. Bacon are available in restaurants nationwide for a limited time only from 30th January until the 19th of March. And if bacon doesn’t tickle your fancy, all three burgers will also be available in their classic style during this time.

 

 

 

  • Big Mac Bacon: The iconic burger, made from TWO all–beef patties, special sauce, lettuce, cheese, pickles, onions, sandwiched between a three–piece sesame seed bun and NOW bacon (RRP: £3.09 – burger only)
  • Limited–edition Mac Jr Bacon™: Made with the all same iconic ingredients (with one less patty), the Mac Jr.™ is smaller than a Big Mac®, but just as tasty and finished with bacon.  (RRP: £2.29 – burger only)
  • Limited–edition Grand Big Mac Bacon™: With the same Big Mac® much loved ingredients, the Grand Big Mac™ offers the one–of–a–kind taste you love in a larger size with a bacon addition (RRP: £4.09 – burger only)

 

Michelle Graham–Clare, Head of Marketing at McDonald’s UK&I, said: “The customer reaction to our Grand Big Mac and Mac Jr. last year was phenomenal, the love for the iconic Big Mac surpassed all expectations. Which is why I am delighted to introduce bacon to the Big Mac range, a twist on a classic which has sparked debates around the world – is a Big Mac still a Big Mac if you add bacon?”