Aiken PR

The Briefing

Launch of Huawei Creatives Competition 2019

by Aiken PR


Attention talented Instagrammers, social media enthusiasts and all Irish people with creativity bubbling under their skin!

Huawei reveals that ‘social media influencer’ pips ‘pro sports star’ to dream job in Ireland


Global technology leader Huawei has this week launched another quest to seek out Ireland’s most creative and talented amateur photographers. Now in its fourth year, the Huawei Creatives competition continues to foster innovation and champion creative talent in Ireland. One lucky winner will have the opportunity to travel anywhere in the world*, putting Huawei’s latest flagship device through its paces on a trip of a lifetime.

The launch of the competition coincides with the release of new research findings by Huawei, which reveal that 67% of Irish people believe that social media inspires them, and a further 78% say it gives them ideas for creative projects. The research also revealed that in this traditionally sports obsessed nation, there are now more people who would aspire to be a social media influencer than those who consider a professional sports player as being their ‘dream job’. Last year Irish people took 3,924,723,984 photos and social media has become a favoured platform to showcase creativity, with over 70% of those surveyed by Huawei agreeing that sites such as Instagram give them a platform to promote their talent.

Huawei are calling all Irish creatives and social media enthusiasts to showcase their talent by sharing a photo entry with the hashtag #HuaweiCreatives. The social media competition gives one lucky winner the chance to win flights and accommodation for two anywhere in the world, allowing them to seek out new photography experiences on an incredible trip to a destination of their choice. The overall winner, and the winner of each category will also receive Huawei’s premium device from the flagship P30 series, which is to be released in March, giving them the opportunity to rewrite the rules of photography.

Leveraging the research findings Huawei have elevated the highly acclaimed Creatives competition, which last year received over 15,000 entries, to include seven additional categories, including ‘Nature’, ‘Night’, ‘Street’ and ‘Cityscapes’, opening the competition to more creatives across Ireland, allowing them to capture and share stunning Irish scenery, iconic streetscapes and city skylines, famous buildings and food and eye–catching fashion shots on Instagram.

Zena Ross, Marketing Manager, Huawei Ireland commented on the competition’s format as it enters its fourth year, “We wanted to learn more about what inspires people in Ireland to foster their creativity, so that Huawei Creatives could continue to support them in their endeavors and projects. Our research revealed that Instagram remains the chosen platform for people sharing their innovative ideas, and imaginative photography, and 65% of Irish people use social media to share their photography with their friends and followers.

The Creatives campaign allows us to continue to take the lead in supporting creativity and photography talent across Ireland, aided by the market leading cameras on our devices and our award–winning partnership with Leica. We see Huawei Creatives as the perfect medium to encourage budding Irish photographers, and we hope that people will foster their talents, utilizing the unrivalled photography experience afforded by Huawei devices.”

For those hoping to be in with a chance of winning the prize of an all–expenses paid trip and showcase their talent as part of this year’s Creatives campaign, photograph entries should be uploaded to Instagram with the hashtag #HuaweiCreatives as well as the hashtag for the category they are entering, e.g. #Nature

*T’s & C’s Apply, to find out more