Aiken PR

The Briefing

Royal Caribbean Blitz Ireland On Fifth Agency Road Trip

by Aiken PR


Royal Caribbean International‘s Ireland team will hit the road today for their annual agency road trip visiting 120 stores across the country in four days and to celebrate they are giving agents the chance to win an incredible holiday for two to Royal Caribbean’s exclusive private island, Perfect Day at CocoCay. 


Now in its fifth consecutive year, the Ireland Roadshow will see Jennifer Callister, Head of Royal Caribbean in Ireland, alongside Michelle Ryan, Regional Sales Manager, and Holly Wilkinson, Account Executive take to the road for a four–day agency blitz, visiting 120 trade partners across the island of Ireland. Starting off in Dublin today, the trio will then travel to Kilkenny, Belfast, Wexford and Sligo, and as far as Clonakilty, Bantry and Killarney, sharing exciting information about new offers for holidaymakers and initiatives for agents.

The focus for the 2019 agency blitz will be the amplification of Royal Caribbean’s iconic Oasis–class ship Allure of the Seas which will receive a $165 million makeover ahead of sailing Western Mediterranean cruises from Barcelona, next summer.

The amped up Allure of the Seas will redefine family holidays in the Med next year, with all new features and activities including: the Ultimate Abyss, the tallest slide at sea; The Perfect Storm trio of waterslides, completely redesigned Adventure Ocean and teen spaces, the first Giovanni’s Italian Kitchen & Wine Bar, and Quantum Class original Music Hall which will take live music to the next level.


The road show will also bring exciting news around Perfect Day at CocoCay, Royal Caribbean’s private island in The Bahamas. Following a successful summer season at CocoCay, the cruise line has recently revealed new, 4–night itineraries that now tout two visits to the industry’s leading private island destination. The Ireland team will share more information with trade partners on how guests sailing onboard Navigator and Mariner of the Seas, on select sailings can enjoy a double dose of adventure on the island or ultimate late–night island experiences, complete with extended hours on Perfect Day.

Jennifer and her team will also be bringing trade partners more exciting information on Royal Caribbean’s all-inclusive drinks packages currently on offer on selected 2020 sailings. Guests can enjoy Deluxe Drinks Packages when they book an eligible stateroom on selected sailings before 30th September 2019.

What’s more, to celebrate the fifth year of the road trip, Irish agents will have the opportunity to win an extraordinary Royal Caribbean cruise for two*, including flights to Orlando or Miami with Aer Lingus.

Commenting on this year’s agency blitz, Jennifer Callister said, “Our trade partners play an integral role to Royal Caribbean’s presence in Ireland and the agency blitz is a unique opportunity for us to meet agents face–to–face as a whole team, show our appreciation for their continual support throughout the year and inform them of upcoming offers for their customers and potential guests.  We wanted to celebrate the fifth year of the roadshow with a truly extraordinary prize and we’re so excited to be giving one lucky agent an extraordinary fly–cruise holiday to visit Perfect Day at CocoCay.”

To be in with a chance of winning the Royal Caribbean Fly Cruise Holiday in conjunction with Aer Lingus, entrants must show their perfect holiday using only emoji’s!

Agents must be a member of the private trade–only Facebook group “Royal Caribbean Ireland Trade” or follow the new Instagram page for Irish trade agents @RoyalCaribbean_irl to enter and must and share their post there, with the hashtag #MyRoyalEmoji.