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The Briefing

Earn your stripes: Milano is giving away free pizza on National Pizza Day

by Aiken PR

09/02/2024

National Pizza Day

 Calling all pizza–lovers across Ireland –  it’s time to rejoice as Milano is giving their epic pizza away for FREE to diners wearing a black and white striped top, in celebration of National Pizza Day, this Friday 9th February 2024.

In a nod to the pizzeria brand’s iconic striped attire, Milano is encouraging diners to “earn their stripes” by embracing its famous monochrome aesthetic. Those who show up sharing their love for the brand will be rewarded with their choice of a free Classic, vegan or gluten–free Margherita pizza.

To claim their cheesy–goodness, customers simply need to arrive in their stripey top at any Milano pizzeria across Ireland. You’ll need to be quick as the offer ends at 4pm, so simply get there early, order a Margherita pizza and the pizzeria team will do the rest.

Paula MacKenzie, CEO of Milano, said, “This National Pizza Day sees us pay homage to our incredible pizza chefs, through celebrating our iconic black and white stripes. Stripes have played a huge part in our identity, dating back to 1995, so don your stripes and celebrate National Pizza Day with the original Margherita pizza, for free!”

As part of the celebrations Milano has partnered with Irish style influencer Carol Byrne to show fashion enthusiasts how to effortlessly incorporate black and white stripes into their wardrobes, just in time for National Pizza Day.

Celebrate this National Pizza Day at Milano with an unmissable offer, available for one day only. For more information, including T&Cs, please head here.