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The Briefing

From Hola to Ciao!

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by Aiken PR

03/07/2018

United Wine Merchants brings Freixenet range to licenced trade in Northern Ireland, including new Freixenet Prosecco.

1Adding to their impressive portfolio, United Wine Merchants has announced that they are now distributing Freixenet, a range of international sparkling wines into the licenced trade sector in Northern Ireland.

 

An event held at Ten Square Hotel Belfast yesterday, celebrated the product’s introduction to trade customers and media and also launched Freixenet’s new Italian DOC prosecco.

 

Martin McAuley, Managing Director at United Wine Merchants commented, “We are delighted to launch Freixenet to Northern Ireland’s licenced trade. The brand offers a wide range of sparkling wines and is Spain’s leading exporter of Cava Freixenet. The launch of their new Prosecco is especially exciting at a time when the Northern Irish market is seeing great demand for the product.”

 

Adrian Morgan, National Account Manager at Freixenet UK commented, “With a range of sparkling wines in our collection, Freixenet offer a product for every taste. The move into the rapidly growing Italian wine sector reflects not only the huge consumer appetite for this popular wine, but also the company vision to become the world’s leading producer of celebratory sparkling wine.  Presented in a striking cut–glass bottle, the new Italian range blends superior quality with stunning beauty. With more than 150 years of expertise, Freixenet has created these stand–out, high quality wines to appeal to a growing audience.”

 

Other products in the range include Cordon and Ice. Cordon is undoubtedly Freixenet’s core and leading range, having the most iconic and recognisable products for the brand. From the all–world famous black Cordon Negro to the beautiful and fruity Cordon Rosado; this range is made to celebrate all life’s moments and encompasses high–quality sparklers which are versatile to suit every occasion. Freixenet Ice, with an enigmatic bottle design and innovative serve over ice, brings an exciting new dimension to cava.