
Our treasured areas of natural beauty, from Cuilcagh to Causeway, have endured, and provide a rock–solid foundation from which to recover. To rebound and indeed grow in a way that is forward–looking and sustainable, planting the roots for a tourism sector that can be a force for good, and emerge resilient from the most difficult period the industry has faced in a generation.
Influencing, in itself, ought to be viewed as an extension of the marketing industry. Where the ability to platform products, to make that connection between business and consumer, is often placed on the shoulders of a single individual. It is an industry that has grown up too fast, forcing government officials and even the very platforms on which the content is produced to play catch–up.