Aiken PR

The Briefing

Monday 18th June 2018

Darkness Into Light has become much more than a fundraiser; it is now a global movement which touches the hearts and minds of people throughout Ireland and around the world with over 180,000 participants taking part last year. Electric Ireland and Pieta House are encouraging people to Wake Up and Walk from Darkness Into Light at 4.15am on Saturday, May 12th.

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  • 70 per cent of people from the UK have not sent a traditional postcard in the past year
  • 90 per cent of people from the UK admit to taking holiday snaps just to ‘post and boast’ to friends and family

Sound Bites