White's Lightly Baked Jumbo Oat Granola, Apple, Cranberry & Raspberry awarded Silver 

White's Toasted Oats, Wild Fruit Crunch awarded Bronze 

Both products recognised in the Ambient Breakfast Products category 

White's Oats has secured a double win at the Ireland Quality Food & Drink Awards 2026, with its Lightly Baked Jumbo Oat Granola, Apple, Cranberry & Raspberry receiving a Silver award and its Toasted Oats, Wild Fruit Crunch securing Bronze in the Ambient Breakfast Products category. 

The awards recognise the quality and innovation behind two products from the Tandragee-based oat miller and breakfast cereal producer's growing breakfast portfolio. 

Commenting on the success, Colin Ferguson, Head of Sales at White's Oats, said: 

“To have two White's Oats products recognised at this year's Ireland Quality Food & Drink Awards is a fantastic achievement and a real source of pride for everyone across the business. 

“Both products showcase the care and attention to detail that goes into every stage of our operation, from selecting quality ingredients and developing recipes through to producing consistently high-quality products for our customers and consumers. As a business, we are passionate about unlocking the power of oats and finding new ways to bring their versatility to life. 

“I would like to congratulate and thank the entire White's Oats team. This recognition is a testament to their hard work, expertise and shared commitment to developing great-tasting, quality breakfast products.” 

With a heritage of milling and manufacturing oat products in Northern Ireland since 1841, White's Oats remains proudly rooted in a community of farmers and committed to producing quality oat products for customers and consumers in Ireland, the UK and beyond. 

Known for its range of porridge oats, granolas and oat-based breakfast products, White's Oats continues to develop its portfolio to showcase the versatility of oats across different occasions. 

White's Lightly Baked Jumbo Oat Granola, Apple, Cranberry & Raspberry combines lightly baked jumbo oats with honey, pumpkin seeds, sunflower seeds and golden linseed, finished with apple, cranberry and raspberry. White's Toasted Oats, Wild Fruit Crunch features crunchy oat clusters with wheat flakes and pieces of raspberry, blackberry and strawberry. 

The Ireland Quality Food & Drink Awards celebrate products, brands, retailers and businesses across Ireland's food and drink industry, with entries judged by retail, foodservice and industry experts through an independent tasting and evaluation process. 

The 2026 winners were announced at an awards celebration at The Round Room, The Mansion House, Dublin.