Aiken PR

The Briefing

Introducing – I’m Lovin’ It Live – A Week of Free Entertainment and Activities Brought to You by McDonald’s UK

by Aiken PR

27/10/2020

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  • From Monday 26th October, McDonald’s will host a series of free family fun, football and music events designed to give a little lift to our communities
  • The events culminate in the biggest free music event of the year as acts including Stormzy, Jess Glynne and Lewis Capaldi perform live exclusively via the My McDonald’s App (30th Oct– 1st Nov)
  • The announcement comes as McDonald’s pledges to distribute 1m meals through Fareshare for families in greatest need this Autumn

 

2020 has seen the cancellation of live music, football coaching and family events across the UK, and as local and national restrictions tighten, McDonald’s is putting on a series of free events designed to give a little lift to our UK and Ireland communities.

Starting on Monday 26th October, the brand will host daily fun football sessions with Peter Crouch and Lioness Lucy Bronze and a holiday reading club with children’s author and pop star Tom Fletcher.

On Friday 30th October, the curtain will lift on the biggest music event of the year as seven artists take part in a weekend of live performances. Friday night sees winners of the Voice Becky Hill and Jess Glynne open the festival before Saturday sees the Kaiser Chiefs, Olly Murs and Craig David perform their iconic and much–loved tracks before two of the UK’s best–selling musicians Lewis Capaldi and Stormzy close the event on Sunday evening.

All of the events and gigs are free to view, with the family sessions available on the McDonald’s website and live music events shared exclusively via the My McDonald’s App.

Michelle Graham–Clare, Vice President, Marketing and Menu, McDonald’s UK and Ireland said:

“2020 has been a really challenging year, so many of the things we enjoy have been negatively impacted and we’ve heard from our employees and our customers, we are all in need of a little lift. I’m Lovin’ It Live will be the biggest music event of the year and we are delighted to offer it for free to anyone with the My McDonald’s App.

“During half term, we want to provide a range of fun, free and useful content for families. We’re putting our Fun Football sessions online, with two famous faces providing daily coaching sessions suitable for all ages. Each afternoon, our Happy Readers author Tom Fletcher will be hosting daily readings of his books available exclusively through our Book or Toy programme.

“In addition to our free online activities, we’ve teamed up with FareShare to provide support to those families in greatest need this year, today we can confirm McDonald’s UK will fund the provision of one million meals in the coming weeks through this partnership.”

“We know it is so important we all continue to follow the guidance from governments and health authorities to help keep one another safe and well during this difficult year. And we will continue to play our part, serving communities safely and within the guidelines provided by those authorities.”

THE LINE–UP AND SET TIMES:

Through the My McDonald’s App

FRIDAY 30th October

SATURDAY 31st October

SUNDAY 1st November

Becky Hill (7:30pm)

Kaiser Chiefs (7pm)

Lewis Capaldi (7:30pm)

Jess Glynne (9pm)

Olly Murs (8pm)

Stormzy(9pm)

Craig David (9pm)

On the Family Hub:

From Monday 26th throughout the week there will be content going live from 10am every day.