New research reveals the cost of cuffing season as Milano launches 40% off selected menu items to keep date nights delicious and affordable

As cuffing season kicks into full swing, new research commissioned by Ireland’s most iconic pizzeria brand, Milano, reveals that people in Ireland are spending big in the search for love - with the average date costing €61.50 per person.

From last-minute taxis to one-time-only outfits and app subscriptions, modern dating comes with a hefty price tag – with half (51%) admitting they’ve regretted how much they spent on dating when things didn’t work out.

But with Milano offering 40% off selected menu items this cuffing season, via both dine in and delivery, there’s now a more delicious and affordable way to wine and dine, without compromising on taste or atmosphere.

Irish falling hard… for the bill:

- 57% of people will go on up to five dates this cuffing season in search of their perfect match

- 60% cite entertainment and activity costs as their biggest date-night expense, followed by new outfits (53%)

- 53% will drop up to €40 on a new outfit – despite 46% admitting to only wearing a “date outfit” once

- When it comes to footing the bill, 35% say they typically split it, while 46% take on the full cost – and 6% admit they never pay at all

From long lasting love stories to first-date jitters, Milano has long been a go-to for couples making lasting memories – serving up perfect pizzas, iconic Dough Balls, and just the right vibe for sparks to fly.

Whether it’s a first date or your fifteenth, a casual catch-up or a full-blown romantic rendezvous, Milano is the original crowd-pleaser for date night. And with 40% off selected Dough Balls, mains and sides for a limited time, there’s never been a better excuse to book a marble table, share a bottle, and settle in.

This cuffing season, Milano is where connections are made, Dough Balls are shared, and stories begin – all without breaking the bank. In fact, you and your date could each enjoy a three-course meal for less than €20 each, so take advantage of the offer by downloading a code from milano.ie/offers.

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