White's Oats showcased new ways for foodservice operators to use oats across breakfast, grab-and-go and all-day dining 

Visitors sampled overnight oats made with the company's new gluten-free oats 

New menu concepts showcased the potential of White's soon-to-be-launched Steel Cut Pinhead Oats 

White's Oats showcased the versatility of oats and new foodservice possibilities at Lunch! 2026, giving visitors the opportunity to sample new products and explore how oats can be used across a wider range of menu formats. 

Held at ExCeL London, the event provided an important opportunity for White's to connect with foodservice operators and demonstrate how oats can deliver across breakfast, snacking, grab-and-go and all-day dining. 

Visitors sampled overnight oats made using the company's new gluten-free oats, while Ronan McLaughlin, New Product Development Chef at White's Oats, shared practical ideas for incorporating oats into hospitality and foodservice menus. The team also presented dishes featuring its soon-to-be-launched Steel Cut Pinhead Oats, highlighting how oats can help operators bring greater variety and differentiation to their offering. 

With a heritage of milling and manufacturing oat products in Northern Ireland since 1841, White's Oats continues to develop its portfolio and unlock the power of oats, helping customers explore new opportunities across foodservice. 

Commenting following the event, Colin Ferguson, Head of Sales at White's Oats, said: 

"Lunch! provided an excellent opportunity to meet foodservice operators, understand the priorities shaping their businesses and share practical ideas for incorporating oats into a wider range of menu formats. 

"The conversations we had throughout the event reinforced the growing relevance of oats within foodservice. Operators are looking for ingredients that deliver on taste, nutrition, convenience and value, and we were able to demonstrate the versatility of oats across multiple occasions. 

"It was also a valuable opportunity to showcase the expertise of our team and demonstrate how White's can support operators looking to strengthen their breakfast offering, develop new concepts or explore bespoke oat-based products. We would like to thank everyone who visited the stand and look forward to building on those conversations in the months ahead." 

White's Oats, Ireland's leading oat miller and producer of organic oats across the British Isles, has a portfolio that includes traditional, organic and gluten-free oats, alongside granolas, overnight oats, protein products, sachets, pots and bars. 

The business works closely with a community of British and Irish growers, with long-standing relationships helping to support the quality and consistency of its oat supply. 

White's participation at Lunch! formed part of its ongoing focus on supporting foodservice customers through category expertise, oat innovation and insight-led product solutions.